Culture · Music · Politics
Creative Lead · Creative Producer · Culture Journalist
Video journalist and creative lead specialising in youth culture, music and documentary-style storytelling — producing high-impact digital stories for Gen Z and millennial audiences from Dublin, Ireland.
Creative Lead and Content Producer combining creative direction, video production and editorial strategy. I've grown District Magazine to become Ireland's largest culture magazine, grown District Music to become Ireland's largest dedicated music platform, and grown my own social media to become the largest music-dedicated TikTok platform in Ireland. I've led campaigns for global brands, scaled multi-platform communities and interviewed major Irish and international artists.
Creative Lead & Journalist
District Magazine · 2022 – Present
Judge, Host & Moderator
Industry Awards & Festivals
Content Creator & Video Producer
Independent · 2021 – Present
Hire Executive
24-7 Drama Camera Hire · 2022
BA Journalism
Technological University Dublin · 2022 – 2025
Leaving Certificate
Coláiste Pobail Bheanntraí · 2020
Brands I've worked with
This is a selection only — check my Vimeo for a more extensive list of my video work.
TikTok · @drayelectronica
Instagram Reels
This is a selection only — check my Vimeo for a more extensive list of my video work.
Long-form Feature · District Magazine
Deep dive into the unexpected global crossover between Japanese fans and Irish trad culture — international reporting, community interviews and culture analysis.
Read the articleYouth Culture · Profile Feature
Character-led profile exploring creativity, early talent and surreal opportunities — a masterclass in shareable editorial angles.
Read the articleHousing Crisis · National Impact
A widely shared political commentary investigating housing, migration and government failures — investigative reporting that drove national conversation.
Read the articleInternational Sports · Human Interest
How Irish diaspora communities built thriving GAA hubs in the Middle East — global storytelling with a human-led narrative.
Read the article